My portfolio
Emails I'm proud of.
Every brand I work with is unique. My job is to understand their positioning & voice, and then make it convert. Here's what that looks like across different verticals.
Click any email to read the whole thingCasely
Design: Marissa Moore & Mai Lo Her
Casely makes tech cases & accessories that feel like art. Their audience is Millennial and Gen Z shoppers who want their tech to match their outfit (and their mood). The brand voice is confident, playful, and trend-aware without being desperate for them. I concepted and wrote campaigns around creative themes that made each send feel like a moment, not just another promo.
Book a call →Leaf Shave
Design: Marissa Moore & Mai Lo Her
Leaf makes plastic-free, sustainable safety razors for people who are done with the disposable cycle. Their voice is grounded and eco-conscious, truly walking the walk with their charity programs. My job was to strategize and create emails that balance that sustainability story with the real pleasure of a proper shave.
Book a call →Path Projects
Design: Victoria Brenner
Path Projects makes technical running shorts and gear for runners who care about the details. Their audience is serious hobbyist runners who can smell marketing-speak from a mile off. The voice is understated, credible, gear-nerd-to-gear-nerd. I helped launch product drops to a community that values honesty over hype.
Book a call →FUNBOY
Design: Steffany Kim & Andra Peraza
FUNBOY makes premium pool floats and outdoor lifestyle pieces for people who take leisure seriously. The audience is full of design-conscious hosts who want their backyard to look as good as the rest of their house. The brand voice is a little playful, a lot of confidence, and unmistakably aspirational, all while still being inclusive. I created emails that leaned on both the fun and the luxury of a true day of leisure.
Book a call →Revive MD
Design: Clara Mejía
Revive MD makes clinically-formulated supplements for people who take health optimization seriously. The audience is research-driven and skeptical of hype, from performance-first athletes to longevity seekers. My job was to create emails that respected their intelligence: grounded in the science, clear about what each formula actually does, and never over-promising results.
Book a call →Hug Sleep
Design: Erin Sensico & Clara Mejía
Hug Sleep makes cozy compression products that help people wind down, sleep better, and take the stress out of bedtimes with kids. The brand voice is warm, empathetic, and a little silly without ever being clinical or judgmental. I created emails that meet people right where they are, with the kind of campaigns that makes someone say “wow, they really know what my midnight struggle is like!”
Book a call →GoodEgg
Design: Mai Lo Her
GoodEgg makes patented egg cleaners for backyard chicken owners. The audience is hobbyist and small-flock keepers who love their birds but are done with coop crud. The brand voice is irreverent, punchy, and doesn't take itself too seriously. My job was to match that irreverence while still earning the click and pushing for conversion.
Book a call →Like what you see?
These are just a few favorites. If you want to see more or talk about what I could do for your brand, let's connect.